视频提示词案例

实战案例:用AI提示词制作新中式茶饮秋日桂花新品15秒与30秒竖屏广告,从桂花微距到热气拉花的双版本投放素材

发布时间:2026年09月28日 08:16:34

以区域新中式茶饮品牌秋日限定桂花鲜奶茶上市为真实场景,演示如何用Veo 3一次产出15秒引流版与30秒氛围版两条9:16竖屏广告,覆盖桂花微距坠落、茶汤注入漩涡、热气与奶纹拉花、手持碰杯与门店外景五个镜头,附食物视频的蒸汽真实感、液体物理、竖屏构图安全区与杯身品牌资产锁定的提示词写法,以及AI美食片常见塑料假花、液体穿模、蒸汽像烟雾弹的避坑记录。


背景

一个有40家门店的区域新中式茶饮品牌,秋日限定「桂花鲜奶茶」要在9月底上市,投放预算集中在抖音同城和小红书信息流,需要一条15秒强引流版(前3秒必须钩住)和一条30秒氛围版(讲秋日仪式感,服务品牌调性)。实拍一支产品TVC至少要租美食摄影棚、等桂花道具季节、请手模与食品造型师,周期两周。团队用AI在两个工作日内产出双版本素材。

美食饮品广告是AI视频的重灾区中的重灾区:桂花像塑料假花、茶汤注入像灌黄色油漆、蒸汽浓得像烟雾弹、奶纹拉花每帧图案都变、杯子自己换logo、冰块像玻璃碴子。本案例的全部提示词都围绕「液体真、蒸汽真、花是真植物」三件事。

第一步:产品资产卡与双版本分镜

提示词

你是一位拍过喜茶、茶颜悦色级别TVC的美食广告导演。为区域新中式茶饮品牌秋日限定「桂花鲜奶茶」制作9:16竖屏双版本广告。

产品锚点(逐镜锁定):
- 杯子:500ml透明PET高透杯,杯身套米白色哑膜杯套,杯套印烫金桂花枝图形与品牌名占位区(品牌中文后期,画面不生成任何文字)
- 饮品分层:下层琥珀色红茶汤、中层奶白鲜奶茶、顶部奶盖撒干桂花与少量桂花蜜,杯壁有细密冷凝水珠
- 配料元素:新鲜金桂(tiny golden osmanthus flowers, four petals each cluster)、青瓷小碟、木质茶托盘
- 场景:新中式木格窗、宣纸灯暖光、秋日午后侧逆光,浅米色与檀木色调
双版本:
A版15秒(强钩子):桂花微距坠落0-3s → 茶汤注入3-7s → 手持插入吸管特写7-11s → 门店排队+新品牌11-15s
B版30秒(氛围感):窗边光影静物0-6s → 桂花坠落慢镜6-12s → 注茶与奶纹扩散12-20s → 热气升腾+碰杯20-26s → 门店秋景收尾26-30s
物理铁律:蒸汽必须thin wispy delicate strands细弱缥缈;茶汤注入有真实漩涡与气泡;桂花是有厚度的小花簇不是亮片;冰块透明带内部裂纹与融水

第二步:A版15秒引流片(前3秒定生死)

提示词

[Shot1 0-3s 钩子微距]
Extreme macro slow-motion, tiny fresh golden osmanthus flower clusters falling onto a thick creamy milk-foam cap in a tall transparent PET tea cup, each flower with four delicate petals and natural variation, soft impact ripples on the foam surface, warm side light through wooden lattice window, 9:16 vertical, shallow depth of field, photoreal food commercial, 3s
Audio: soft wind chime, gentle pluck, petals landing almost silent
Negative: plastic flowers, glitter sequins, neon gold, sugar sprinkles, cartoon, text, logo letters

[Shot2 3-7s 注入]
Top-down macro shot of amber black tea being poured in a thin stream into fresh milk inside the transparent cup, realistic swirling vortex of tea and milk marbling together, tiny bubbles rising, condensation droplets on cup wall, cream paper sleeve with blank gold-osmanthus graphic area, warm cinematic light, 9:16
Audio: liquid pour sound precise and close, soft fizz of micro bubbles
Negative: orange juice, yellow paint, still unmixed layers, pouring through cup wall, glass shard ice, smoke

[Shot3 7-11s 入口动作]
Close-up side shot, a young woman's hand with minimal nude manicure inserting a wide paper straw into the cup lid and taking the first sip, slight satisfying cheek movement, eyes crinkling with pleasure, knit sweater sleeve, wooden tray with celadon saucer of osmanthus flowers, vertical 9:16, authentic candid
Negative: lip gloss overload, plastic skin, deformed fingers, six fingers, straw bending through cup, text

[Shot4 11-15s 门店收尾]
Exterior of a modern Chinese-style tea shop on an autumn afternoon, golden ginkgo leaves, customers walking out with the same cream-sleeved cup, warm inviting window light, the cup held up toward camera in foreground bokeh, lower-third safe area reserved for price sticker added in post, 9:16
Post: 新品名与价格、门店定位信息全部后期,画面不渲染文字
Negative: gibberish signage, english lorem ipsum, summer green leaves, snow

产出:信息流广告前3秒必须是「平时看不到的画面」——桂花坠落奶盖的微距慢镜比任何口播都有效。注茶镜头是第一版翻车最严重的:AI给出「橙汁倒酸奶」。修正关键词是 thin stream + swirling vortex + marbling,并且必须 Negative orange juice/paint。

第三步:B版30秒氛围片(慢、暖、有呼吸)

提示词

[Shot5 0-6s 窗边静物]
Cinematic still-life, the osmanthus milk tea cup on a dark walnut wood table beside a celadon dish of fresh golden osmanthus and an open paperback, slow drifting cloud shadows through rice-paper window, a few fallen ginkgo leaves, dust motes in warm light beams, gentle camera dolly, 9:16, 6s
Audio: distant birds, quiet room tone, guzheng single notes fading in

[Shot6 6-12s 花坠落]
Slow-motion macro from below looking up, osmanthus clusters drifting down through a beam of warm light against blurred wooden lattice, backlit translucent petals, one flower lands on the milk foam cap in sharp focus at the end, dreamy autumn mood, 9:16
Audio: wind chime breath, guzheng melody opens
Negative: confetti, metallic glitter, cherry blossom pink petals (must be golden tiny osmanthus), snowflakes

[Shot7 12-20s 奶纹与热气]
Macro 45-degree shot, milk foam slowly spreading feather-like rosetta patterns when tea rises beneath, then thin wispy delicate steam strands curling upward from the cup rim, natural dissipation, condensation droplets slowly sliding, warm backlight making steam glow softly, 9:16
Audio: gentle pour, warmth ambient, music swelling softly
Negative: thick smoke bomb, factory steam stack, fog machine, static steam column, latte art morphing frame to frame, boiling bubbles overflow

[Shot8 20-26s 碰杯]
Two hands holding two identical osmanthus tea cups gently clinking in a sunlit Chinese-style courtyard with red maple and osmanthus tree, genuine laughter off camera, knit sweaters, golden hour, candid lifestyle, 9:16
Negative: deformed hands, cups merging, champagne flutes, beer mugs, summer

[Shot9 26-30s 收尾]
The cup centered on wooden windowsill with osmanthus branch framing from above, steam thinning to nothing, warm fade, clean upper area reserved for Chinese tagline 「秋日限定 一口金风」composited in post, 9:16
Post: 所有中文与logo后期合成,禁止AI渲染文字

产出:蒸汽是美食片的头号骗子。第一版的热气像工厂烟囱,解法是三个词叠加:thin wispy delicate strands,再加 Negative smoke bomb/fog machine/static column,并要求 natural dissipation 自然消散。拉花图案必须写成 slowly spreading 的连续慢变,不能要求清晰Rosetta——清晰图案在视频里必然逐帧乱跳。

第四步:声音、调色与投放适配

提示词

1. 音乐:A版15秒用轻盈风铃+轻快节拍,第3秒注水声卡点;B版30秒古筝+氛围pad,留白多、不煽情
2. 同期声优先级:注茶声、吸气第一口、杯壁水珠、碰杯四样必须真实近景收音感,禁用咖啡馆嘈杂人声喧宾夺主
3. 调色:秋日暖金+檀木棕+奶白三色,茶汤琥珀色必须通透;任何偏荧光黄、偏橙的画面重跑
4. 竖屏纪律:所有主体在中部70%安全区,上下预留抖音UI遮挡;杯身永远完整不贴边裁切
5. 版本切片:从B版拆桂花坠落6秒做评论区置顶素材;截注茶帧做小红书封面;A版前3秒单独导出做搜索广告
6. 合规:不出现「治愈/养生/保健」功效词;桂花与茶为食品不是药品;门店画面不拍到其他品牌招牌

成果与复盘

两条片子从分镜到锁版约两个工作日,生成加精修成本约6000元,对比本地实拍报价(2.5万元起且桂花要等档期)降本明显,A版在同城信息流的3秒完播率达到门店既往素材的1.8倍。复盘三点:美食片先解决液体再解决人,注茶与蒸汽是可信度地基;品牌资产只给图形不给文字,杯套烫金桂花枝可以画、品牌名一律后期;竖屏不是横版裁切,从分镜阶段就按9:16和中部安全区设计主体,一次成片不返工。

6条可复用清单

  1. 花要按植物学写:four-petal osmanthus clusters、natural variation,Negative塑料花/亮片/樱花粉
  2. 液体三要素:thin stream细流+swirling vortex漩涡+marbling纹理扩散,Negative果汁/油漆
  3. 蒸汽宁细勿浓:thin wispy delicate strands+natural dissipation,Negative烟雾弹/烟囱/静态烟柱
  4. 拉花只写慢变:feather patterns slowly spreading,绝不要求清晰图案逐帧稳定
  5. 竖屏原生构图:主体居中70%安全区,杯身完整,上下预留UI,不做横版二次裁切
  6. 文字全后期:杯套只画图形占位、新品名价格slogan一律合成,食品功效词合规零触碰